ARC — Plug-in Design Teams for Startups

How do I know I have a UX problem?

If users are signing up but not activating, dropping off during trials, or you're losing deals to "simpler" competitors—that's UX. Most founders think they have a feature problem when they actually have a clarity problem. We can diagnose this in a 30-minute call.

What's the typical timeline to see results?

Most projects take 4-8 weeks depending on scope. We start with the highest-impact problem first (usually onboarding or your demo flow) so you can start testing improvements within 2-3 weeks. We work in sprints, not months-long agency timelines.

What kind of design you offer?

We're not just visual designers—we're product designers who think like strategists. Every design decision is tied to a business metric: conversion rate, activation rate, feature adoption, or deal velocity. If it doesn't move the needle, we don't build it.

How is this different from hiring a product designer?

A full-time designer costs $120K-180K/year and takes months to ramp up. We bring 15+ years of pattern recognition across 40+ B2B products, so we can diagnose and fix problems in weeks, not quarters. Plus you're not locked into payroll when priorities shift.

What if we're not sure what the problem is?

That's exactly when to call us. We start every engagement with a UX audit—we map your user journey, identify where people drop off, and prioritize fixes by impact. Most founders are surprised by what we find (spoiler: it's rarely what they thought).

What do we actually get at the end?

Depends on the engagement, but typically: redesigned flows in Figma, clickable prototypes you can test with users, and clear specs for your dev team. We also stick around for QA to make sure what ships matches what we designed. No "good luck with implementation" handoffs.

How do I know I have a UX problem?

If users are signing up but not activating, dropping off during trials, or you're losing deals to "simpler" competitors—that's UX. Most founders think they have a feature problem when they actually have a clarity problem. We can diagnose this in a 30-minute call.

What's the typical timeline to see results?

Most projects take 4-8 weeks depending on scope. We start with the highest-impact problem first (usually onboarding or your demo flow) so you can start testing improvements within 2-3 weeks. We work in sprints, not months-long agency timelines.

What kind of design you offer?

We're not just visual designers—we're product designers who think like strategists. Every design decision is tied to a business metric: conversion rate, activation rate, feature adoption, or deal velocity. If it doesn't move the needle, we don't build it.

How is this different from hiring a product designer?

A full-time designer costs $120K-180K/year and takes months to ramp up. We bring 15+ years of pattern recognition across 40+ B2B products, so we can diagnose and fix problems in weeks, not quarters. Plus you're not locked into payroll when priorities shift.

What if we're not sure what the problem is?

That's exactly when to call us. We start every engagement with a UX audit—we map your user journey, identify where people drop off, and prioritize fixes by impact. Most founders are surprised by what we find (spoiler: it's rarely what they thought).

What do we actually get at the end?

Depends on the engagement, but typically: redesigned flows in Figma, clickable prototypes you can test with users, and clear specs for your dev team. We also stick around for QA to make sure what ships matches what we designed. No "good luck with implementation" handoffs.

How do I know I have a UX problem?

If users are signing up but not activating, dropping off during trials, or you're losing deals to "simpler" competitors—that's UX. Most founders think they have a feature problem when they actually have a clarity problem. We can diagnose this in a 30-minute call.

What's the typical timeline to see results?

Most projects take 4-8 weeks depending on scope. We start with the highest-impact problem first (usually onboarding or your demo flow) so you can start testing improvements within 2-3 weeks. We work in sprints, not months-long agency timelines.

What kind of design you offer?

We're not just visual designers—we're product designers who think like strategists. Every design decision is tied to a business metric: conversion rate, activation rate, feature adoption, or deal velocity. If it doesn't move the needle, we don't build it.

How is this different from hiring a product designer?

A full-time designer costs $120K-180K/year and takes months to ramp up. We bring 15+ years of pattern recognition across 40+ B2B products, so we can diagnose and fix problems in weeks, not quarters. Plus you're not locked into payroll when priorities shift.

What if we're not sure what the problem is?

That's exactly when to call us. We start every engagement with a UX audit—we map your user journey, identify where people drop off, and prioritize fixes by impact. Most founders are surprised by what we find (spoiler: it's rarely what they thought).

What do we actually get at the end?

Depends on the engagement, but typically: redesigned flows in Figma, clickable prototypes you can test with users, and clear specs for your dev team. We also stick around for QA to make sure what ships matches what we designed. No "good luck with implementation" handoffs.

Let's fix your confusing UX — no hiring required.